Nov 2, 2023

How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (Vercel's CEO)

How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (Vercel's CEO)

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Guillermo Rauch is the CEO of Vercel, a frontend-as-a-service product that was valued at $2.5b in 2021. Vercel serves customers like Uber, Notion and Zapier, and their React framework - Next.js - is used by over 500,000 developers and designers worldwide. Guillermo started his first company at age 11 in Buenos Aires and moved to San Francisco at age 18. In 2013, he sold his company Cloudup to Automattic (the company behind WordPress), and in 2015 he founded Vercel.

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