May 8, 2025

From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)

From reluctant founder to $2B valuation: The story of Persona | Rick Song (Co-founder and CEO)

Rick Song is the co-founder and CEO of Persona, the identity verification platform used by some of the world’s largest companies. Before starting Persona, Rick worked on identity fraud and risk products at Square, which laid the groundwork for what would become Persona’s highly technical, horizontal platform. Since founding the company, Rick has scaled Persona into a category-defining leader, recently raising a $200M Series D at a $2B valuation.

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